Detail Provisions Co.
 
 

We understand that growth provides a whole new set of challenges

The partners have over 40 years of collective experience in e-Commerce, brand building, M&A, and operations.

 
 
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The Partners


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Paul Song is a co-founder and a Managing Partner of Detail Provisions Co.

Paul has over 15 years of experience in the menswear and eCommerce markets. Prior to founding DPC, Paul was the President of Cufflinks, Inc., one of the largest cufflink brands in the world. Under his leadership, the company successfully expanded category growth, formed and grew licensing partnerships with Disney, Lucasfilm, Marvel, CBS Entertainment and was a 7-time honoree of Inc. Magazine Fastest Growing Companies.

Paul attended the University of Texas at Austin, is a resident of Dallas, a husband and proud father of three.

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Adam Schoenberg joined Detail Provisions Co. as a Managing Partner at its inception in 2016.

Prior to Detail Provisions Co., Adam co- founded Hook & Albert and remains in an executive position as CO-CEO of the brand alongside Cory Rosenberg.

Adam has over 10 years marketing, growing, and managing consumer targeted businesses and was the former SVP of two VC backed companies.

Adam is a husband, father of two, and proud resident of New York City.

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Cory Rosenberg joined Detail Provisions Co. as a Managing Partner at its inception in 2016.

Prior to Detail Provisions Co., Cory co- founded Hook & Albert and remains in an executive position as CO-CEO of the brand.

Cory was previously with Jefferies Financial Group, advising on corporate strategy, M&A, and capital market activities.

Cory holds a Bachelor’s degree in Managerial Economics from Union College and an MBA from the Darden School at UVA.

Cory and his wife reside in Los Angeles with their daughter, Evan.


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Dustin Pridmore is a co-founder and Managing Partner of Detail Provisions Co.

Dustin has over 15 years of experience in finance, private equity, business opera$ons and real estate. He founded The McFarlin Group in 2008, which achieved a market value north of $200mm dollars and returned in excess of 25% IRR and above a 2.0x cash multiple to investors.

Dustin graduated Cum Laude from the University of Notre Dame.

Dustin and his wife Melissa are both long-time residents of Dallas and are parents to four.

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Wonny Lee joined Detail Provisions Co. as a Managing Partner in August 2017.

Wonny has over 12 years of experience investing and operating in the consumer and eCommerce markets. He is an award winning digital expert with a proven track record of successful exits and generating revenues for businesses in excess of $350mm dollars globally.

Wonny resides in Brooklyn, NY with his wife.